Week 5 Lecture Pod…

In week’s 5 lecture pod we explored the concept of ‘Persona’s and ‘Artefact persona’s’. To begin we referred to a visual diagram that displays the breakdown of the interactive media processes, here we were able to identify the five stages.

  1. We begin with understanding the users needs and site objectives.
  2.  This then drives the contents needs and functional specifications
  3. We move onto the interactive design and information architecture
  4. Then the interface design
  5. Then the visual design

Screen Shot 2017-03-25 at 11.21.35 pm
Image: Waterson, S. (2016). Interactive processes [photograph]. Retrieved from https://vimeo.com/159734165
Below is also a simplified visual diagram of the users experience with the interactive.

  1. Strategy
  2. Scope
  3. Structure
  4. Skeleton
  5. Surface
Screen Shot 2017-03-25 at 11.24.06 pm
Image: Waterson, S. (2016). Users Experience [photograph]. Retrieved from https://vimeo.com/159734165

User Personas

User Personas have been apart of the user experience documentation since the mid 1990’s. User Persona’s are fictional users represented as real users. They are a representation of the goals and behaviour of a group of fictional users. User Persona’s are the basis of creating an interactive for the targeted user, it allows us to have a clear picture of the user and helps us to understand their behaviour, goals and attitudes.

Through software developer ‘Allan Cooper’ we are able to identify another concept of User Persona’s where you engage on how specific rather than how generalised the user will interact with the software.‘Allan Cooper’s’ book called ‘The Inmates are running the asylum’ outlines the general characteristics users and most best practices for creating user persona’s, and recommends that software is to be designed for single archetype users.

Through this image we are able to examine the setup of a persona and how we use it in our design practice.

Screen Shot 2017-03-26 at 9.40.08 pm
Image: Waterson, S. (2016). Setup of Persona [photograph]. Retrieved from https://vimeo.com/159734165

Defining the Persona’s

When coming across this stage we need to ask ourselves a few questions to fully understand who our users are.

Screen Shot 2017-03-26 at 10.48.20 pm
Image: Waterson, S. (2016). Defining personas [photograph]. Retrieved from https://vimeo.com/159734165
  • What is the task the users are trying to perform?
  • Are there different tasks for different persona’s?
  • What devices are your persona’s likely to use?
  • Users who want to look through vs users who seek specific content
  • How are the users getting to the task in the first place?

Large vs Small Audience

Questions that need to be considered when creating your interactive and User Personas.

  • Who is you’re core audience?
  • who is you’re fringe audience ?

An example provided for large audience was the Ebay site. This site caters to a wide range of the demographic.

An example provided for small audience was the Nick.Jr ‘Dora the Explorer’. This site’s users are well defined and narrowed down to one core audience therefore allowing them to become specific on the visual design aspect.

Mental models

Thoughts that people form around an idea or activity, this can be different depending on the person. This is a significant aspect as it allows us to see how an individual reacts to a problem and also how they form a solution.

Artefact (project/product)  Personas

When forming artefacts we would have to consider these product Personality Questions

  • If the interface were a person, what would she or he be like?
  • How would you expect users to react when they first view the product?
  • How would you describe this product to a friend?
  • How is the product different from competitive products?
  • Which celebrity (or car, movie, etc.) is the product most like?
  • Least like?
  • Why?


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