Week 10 Tutorial…


We were tasked to re-designing our logo for our final project for this weeks tutorial. Through reading the evaluation sheet from the previous studio lesson we were to improve on the areas that were needed.



Below is the comparison of a before and after.


Screen Shot 2017-04-29 at 4.09.34 pm.png




  • Adding a body form
  • A more demanding and bold type
  • The placement is odd
  • It wasn’t forming together as well as i hoped
  • More of a forcing

Attempt 2


  • Type bold
  • Heart a symbol of cardio
  • Life line incorporated
  • Title placed top and bottom
  • Simple

Attempt 3


  • Type bold
  • Title placed below
  • Life line is placed more centred in far right design



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